Royal Corner

The Duke & Duchess of Cambridge launch 'Our Frontline' Campaign

William and Kate pledge support to frontline worker's physical and mental health through the Coronavirus pandemic with new initiative "for the forseeable future".

APRIL 22nd, 2020

The Duke & Duchess of Cambridge visit a 111 Emergency call centre to offer their thanks to NHS staff - © Getty Images


s the country continues to navigate the Coronavirus pandemic, The Duke and Duchess of Cambridge have launched a new initiative to offer support for frontline workers’ physical and mental health. The ‘Our Frontline’ initiative brings together the best healthcare and mental health professionals for the first time, with an unprecedented response to provide round the clock support.

Combing the charities, Mind, the Samaritans, Shout and Hospice UK – The Duke and Duchess, through their Royal Foundation, have pledged to make the health of frontline workers their priority for the foreseeable future.

The Royal couple took part in a video with a local school to thank teachers and staff for supporting the children of key workers. - © Instagram/KensingtonRoyal

The initiative will offer vital support by call or text with trained volunteers, as well as specifically developed online resources – with the Duke expressing a need to ensure frontline staff have access to the best help possible.

In a statement launching the initiative, Prince William said: “Over the past few weeks, millions of frontline workers across the UK have put their physical and mental health on the line to protect us all during the Coronavirus pandemic. Every day they confront traumatic situations at the same time as having to contend with their own worries about the risks to themselves and their families. Catherine and I, together with The Royal Foundation, will do all we can to support Our Frontline.”

This news comes after a number of engagements, made by the Duke and Duchess of Cambridge, aim to bring awareness to the incredible work of the UK’s NHS staff and key workers. The couple led a virtual meeting with countless charities to coordinate a national response to the pandemic that could garner maximum impact on helping those on the frontline.

The Duchess – whose focus on Early Years has been at the centre of her work recently – contacted several of her charities, including Evelina Children’s Hospital, to offer her continuing support in these uncertain times. In a published letter, Kate reinstated her praise for the hospital writing “that the whole country is behind you.”

Prince William launches the NET Coronavirus Response fund, which has raised over £30m in funds of UK Charities - © KensingtonRoyal

The Duke has followed suit by contacting his patronages, Centrepoint and Child Bereavement, praising their continuing response to the pandemic. William also launched the National Emergency Trust’s fundraiser to help charities and companies up and down the UK with cash grants. So far, the campaign has raised an astonishing £35m in funding, with a further £20m to be added to the total by the government. The NET has already distributed £17.5m in grants to countless charities, with many being personally contacted by Prince William himself.

With the continuing media attention the Royal couple receive, a large number of major corporations are actively pursuing the Duke and Duchess of Cambridge – and their Royal Foundation – to help any future campaigns planned. A source close to a global internet corporation said: “The Duke and Duchess are arguably two of the most influential Royals out there. Their success rate is through the roof, and every charity we have contacted has been bowled over by their support throughout the crisis. Behind the scenes, some of the biggest companies in the world are vying to work with the couple and their foundation - they like how they get things done without a fuss.”

It is highly expected that in the coming days we will be seeing more from the Cambridges and even their children. Prince Louis turns two tomorrow and a new photo is expected to mark the day. There are also growing rumours of an upcoming engagement with William, Kate and their children George, Charlotte, and Louis – though details are sparse.

Either way, the Duke and Duchess of Cambridge are actively preparing on championing the country and our key workers through what is proving an increasingly difficult time and supporting these areas long afterwards. It looks as if the ‘Our Frontline’ initiative is simply the start of a longer campaign.

If you need support through the Coronavirus health crisis, you can visit the ‘Our Frontline’ initiative on their website.

You can donate to the NET Coronavirus Response fund here

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